hey there! my name is Shane Figgures, founder & CEO of the brand norm.

I started making things just for me. Eventually my friend convinced me to do a fashion show with the few things I had. I went and got a few more made and did it. From there I noticed I really had something. I wanted people to express themselves in a “normal way” and break social norms. Also, its a play on the word norm core, a word I feel really explains me. So I felt with my clothes I could do this while having fun, and not having to compromise my values of staying true to myself. From the dark humor to the colors I use, which Is one aspect I believe that sets me apart from other brands. I want people to feel welcomed being their normal selves, being in the norm.